Behind the brand

Founded in 2024 by Emily and Daniel Stendahl in Stockholm, ENNUE set
out to rewrite the rules of skiwear.

Tailored silhouettes, timeless shades, and technical precision—harmonised.⁠

During a winter holiday in Verbier, Switzerland, Emily and Daniel struggled to find skiwear that
combined modern silhouettes with an elevated colour palette. While Scandinavian designs often
prioritise functionality at the expense of variety, the Alps offer a more lifestyle-driven aesthetic.

ENNUE bridges these worlds, creating a versatile collection that feels like a curated capsule—where
the transition from the mountains to everyday life is an effortless one.

“As avid skiers ourselves, we understand the importance of high-quality protective gear, but it
shouldn’t feel like putting on a costume. Our approach prioritises exceptional performance and
comfort, enhanced by shapes that embody style and refinement.”